It’s a common misconception that SEO is a one-time investment. Sure, you can do some things to improve your website’s search engine rankings initially, but if you want to maintain those rankings and continue to see results, then you need to commit to an ongoing SEO strategy. But why does solid performance rely on continual efforts?
Algorithm Changes in Search Engines
The main reason why SEO is an ongoing service is that the algorithms used by search engines are constantly changing…and these algorithm updates can have a big impact on how well your website ranks. In recent times, Google has made several major updates to its ranking algorithm, including the mobile-first indexing update and the broad core algorithm update.
If you aren’t paying attention to these changes and making the necessary adjustments to your website, then you will likely see a decline in your rankings. But if you have an SEO team working on your site on an ongoing basis, they can quickly identify any algorithm updates and make the necessary changes to keep your site ranking high.
Content Always Wins
Google’s goal is to provide its users with the best possible experience. That means delivering relevant, high-quality results when people search for something. If your website is filled with outdated or irrelevant content, then it’s not going to rank well. On the other hand, those with a team constantly offering high-quality content will see their rankings rise over time. Here are some tips for nailing content with regard to SEO:
- Write for your audience first and search engines second
- Keep your content updated and relevant
- Make sure your website is easy to navigate so users can find what they’re looking for
- Use keyword research to figure out which terms to target
Link Building is Critical
Link building is one of the most important aspects of SEO. Google looks at links as votes, and the more votes your website has, the higher it will rank. Link building is an ongoing process, and if you’re not constantly working on it, then your competitors will quickly surpass you. Just some benefits of link building include:
- Improved website authority
- More traffic from organic search
- Better brand awareness and recognition
If you’re not sure how to get started with link building, do some research online (or outsource to a Phoenix SEO agency!). You’ll find content that covers everything from the basics of link building to more advanced strategies.
Technical Errors Occur
Technical errors on your website can hurt your rankings. If you’re not monitoring your website regularly, you could be ignoring critical errors that are preventing search engines from indexing your site correctly. Potential errors include:
- Broken links
- 404 errors
- Duplicate content
- Meta tag issues
- Robots.txt file problems
If you’re not sure how to fix technical errors on your website, again, consider outsourcing to a qualified SEO agency. They can help you identify and correct any critical errors and ensure that your website is performing strongly.
SEO Is an Ongoing Process
If you want your website to rank well and stay there, then you need to treat SEO as an ongoing process, not a one-time service. With Google’s algorithm constantly changing, it’s important to have someone on your team who is always keeping an eye on performance.